Establishing and running a successful e-commerce website might sound like a massive undertaking, but it is not as hard as you may imagine. Generally, all that’s needed is a detailed understanding of the platform you are using to host your site and your targeted niche market. In this article, I am going to shine some light on the three powerful steps necessary to start a successful e-commerce website. I will also briefly mention the tools you need to get started.
Choose an industry and product
There are so many industries and products out there which can easily work well with you. However, it is still advisable to do detailed research before going for any available option regardless of how simple it may look. Needless to say, your choice will have a massive impact on your e-commerce website operation and general existence. So how do you go about it?
Start by looking at the price. Ask yourself how much the product you intend to sell cost. If it is too high, for example, $1,000 plus, there is a good chance that your targeted audience will want to speak with you on over the phone before making a purchase-and this additional customer support will mean added time and money.
Look at the margin. Ask yourself how much you will end up making after selling the product to your clients. Many products sold online usually have a margin of around 30-35%. However, this can change easily depending on the industry. In any case, good knowledge of the price margin will help you make a more informed decision and at the same time target the right clients.
Identify manufacturers with great products
After identifying the products, you want to sell, proceed and find out who the manufacturers are. Currently, there are different methods of finding the manufacturers which you can easily use. Some of the cheapest and most reliable options include using Google shopping and many other search engines. If you prefer to retain the old school search methods, an offline directory can help you carry out the task easily.
Set up the website
There are many platforms which you can use to set up your e-commerce website. Shopify tops my list of the most reliable e-commerce website platforms. Basically, with Shopify, you can get and use different attractive templates to set up your e-commerce site in a matter of hours. The platform is user-friendly and has pocket-friendly prices which can come in handy, especially if you are a startup.
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